OnePlus Company is very smart brand due to the fact they know what Customers need from them. OnePlus launches two phones every year and both become the first priority for flagship buyers. The OnePlus 5T is just about to launch and it will be a huge success. They are one of those brands who look at the needs and requirements of the market. Launching two flagship phones isn’t easy that too making very successful. Have you wondered Why Oneplus is so successful? Hm, there are a lot of reasons behind the success of Oneplus. This Company plays the smart game that no one does. They launch the phones around INR 30000 to 40000 but give the top class performance that brands like Samsung and others give for double the price.
REASONS WHY ONEPLUS COMPANY IS SO SUCCESSFUL
1. Understanding Market Needs
Before the arrival of OnePlus, there were brands producing flagship phones but much of the market was not captured. Brands like Samsung used to produce flagship devices but were charging huge prices. OnePlus understands what customers need. They identified the problem in the market. Flagship devices used to be a huge thing but OnePlus changed the scenario. They gave a powerful device giving a top class performance for the price of a mid-range smartphone.
2. No Advertising Cost
The OnePlus company focused on the production of phones. They just produced the devices and listed on e-commerce sites. That was the time when fooling consumers was the easiest thing to do. Show an ad with a famous celebrity that’s it people will buy your product. But, OnePlus didn’t do this, they just focused on the quality of products. Instead of wasting money on Advertising, they invested it in customer satisfaction. Slowly as people identified their product the OnePlus One became famous automatically. Now they have enough money that they can spend on advertising.
3. Two Phones a Year
OnePlus launched their first phone as OnePlus One, Two, X and then in the year 2016 they launched OnePlus 3. In the same year, they again launched OnePlus 3T in the last quarter of 2016. Since then it became a trend they started launching two phones every year. Now OnePlus 6T is just around the corner. The OnePlus Company launch the first phone at the beginning of the year which is a big hit. And throughout the year people buy their device. Meanwhile, what happens is a lot of flagship phones launch from almost every brand. So, by the end of the year, the OnePlus product launched in the beginning becomes inferior as compared to other flagships
Then they again launch a phone with T-series like the OnePlus 3T, 5, and the upcoming 6T. This way they remain top smartphone brand throughout the year. Customers always have the option to buy updated OnePlus Company device.
4. Unbeatable Price
The most surprising thing with OnePlus Company is they just target the people buying mid-range smartphones but willing to buy a flagship. OnePlus gave them a phone with a minor upgrade to price part but a flagship one. Initially, they used to launch phones around Rs 25000 mark. But with the trend and every device coming prices hiked with Rs 3000. Now we have OnePlus devices costlier up to Rs 40000. The upcoming OnePlus 6T is rumored to be priced above 40000. still, the price to performance ratio with OnePlus Company is unbeatable.
5. No Flop device from OnePlus Company
OnePlus is not the too old brand. It started a few years back but do you know any flop smartphone from OnePlus Company. There are a lot of established brands like Samsung, Motorola, Huawei etc. They launch a lot of phones every year but only a few devices capture the market. But OnePlus has delivered every smartphone as SUPERHIT in the market. This is because they don’t launch phones unnecessarily. They know what customers need and give them in the form of two hit phones every year.
See this – 6 Problems in OnePlus 6T
6. Loyal Customers with OnePlus Company
OnePlus Company is one of those companies that has most loyal customers. Believe this, if you ever use a OnePlus device you will not like any other phone. There are a plenty of reasons why OnePlus devices are best? We can discuss it on a separate post but a few highlights are:
Personally, the DASH Charge Technology charges your device super fast. And this is the most addictive thing about OnePlus Phones.
OnePlus Company says NEVER SETTLE. So be excited for the OnePlus 6T that is going to be the next industry standard for a few months. Also, the OnePlus 7 is expected to have the 5G technology and Wireless Charge. The Oneplus 6T launch date confirmed as October 30 with Triple Camera set up and in display fingerprint sensor.
About OnePlus Company
OnePlus (Chinese: 一加科技; pinyin: Yījiā Kējì) is a Shenzhen-based Chinese smartphone manufacturer founded by Pete Lau (CEO) and Carl Pei in December 2013. The company officially serves 34 countries and regions around the world as of July 2018.They have released numerous phones, amongst other products. Read More
Read more – Honor 8X Review with Pros and Cons
Phones Launched by OnePlus Company
OnePlus One 2014
The phone OnePlus One was the first Phone of the Company launched on April 22, 2014. This was priced for $299 and $349 for 16 GB and 64 GB models respectively. The Phone was called 2014 flagship Killer.
OnePlus Two 2015
The OnePlus Two was launched on July 27, 2015, but became 2016 Flagship killer. Thanks to MKBHD the hype was huge for the phone coming with Snapdragon 810.
OnePlus X 2015
This was OnePlus Company’s entry to the budget phones launching in October 2015. The OnePlus x had the same components as to OnePlus 1 but an AMOLED panel. This was priced for $249.
OnePlus 3 2016
The OnePlus Three was launched in June 2016 that became very popular due to the success of previous devices of the OnePlus Company.
OnePlus 3T 2016
OnePlus 3T was the first device to the T series of the company. This turned out to be a great success. Due to 3T, they decided to bring T model every year.
OnePlus 4 – Sorry Not launched
They Did not take any chance of launching a model with number four.
OnePlus 5 2017
They directly jumped to OP 5 skipping the number 4. This became a successful venture after this. They have not launched any device which turned out to be a flop.
OnePlus 5T 2017
Continuing the trend they again introduced the T model of OP 5 in the same year.
OnePlus 6 2018
People waited for a long time for this device. This Year they introduced the new flagship which is still selling most.
OnePlus 6T 2018
This is the latest smartphone from OnePlus Company being the flagship killer sometime in the coming months. The OnePlus 6T has upgrades like a small waterdrop notch on above, an under display fingerprint sensor and yes increased price over the OP 6.
“OnePlus Company” is my personal favorite smartphone brand. Which one is yours?